In press, there
has been a lot of controversy about Charlotte Tilbury’s attitude towards the
whole beauty industry. Since Charlotte was young, she has always seen makeup as
a necessity in everyday life. She says it gives her the ‘wow’ factor and she feels
wow about herself when she wears it and looks in the mirror. Even when it comes
to opening the door for the postman, Charlotte has to put a quick touch of
mascara or Charlotte Tilbury ‘colour chameleon’ eye shadow pencil for a quick
do up. She wants to be the best version of herself, and wants it all of the
time 24 hours a day. She wants to enhance the features she was born with every
minute so when she does have a quick glance in the mirrored reflection, she
feels good about herself.
Charlotte Tilbury
has always dreamt of having a successful beauty brand. And for a brand only
being two and a half years old, products have been releasing constantly and
being hyped up by bloggers and YouTubers. Charlotte had seen a gap in the market
for what she wanted to do, so she went for it.
New ‘Scent Of A Dream’
perfume, Charlotte Tilbury’s first perfume has been focused a lot on social
media platforms. The perfume was sent out to popular bloggers and Vloggers as
part of a PR package to review the product. Celebrity Kate Moss being the face
of the campaign, it one of Charlottes Tilbury’s well known face of the brand.
Charlotte and Kate have a close relationship, which makes working together not
seem like work!
If anyone is
interested in learning more about Kate Moss and Charlotte Tilbury’s
collaboration hears a quick interview https://www.youtube.com/watch?v=AOxR1tfPNzY
The Charlotte
Tilbury fragrance launch invited bloggers and Vloggers to London’s Covent
Garden. Guests were given cocktails supplied by the expensive vodka brand
Belvedere to sip on through the night.
So was this
campaign a make or break for the brand? Yes. More and more people young people
are becoming aware of the brand due to watching these Vloggers and bloggers
mentioning brands daily. Charlotte Tilbury’s products have been known for
creating good products for the price, so why not treat yourself to a product to
try out. Samples are also on offer in stores if you want to try before you buy.
In my opinion, Charlotte Tilbury is a very staple brand. If it wasnt for the promotions on Digital Media, I probably wouldnt know about the products myself as well as I do now. I dont personally own any products from the brand but im always browsing the stalls when I see one!
Click here to be directed to Charlotte Tilbury's products http://www.charlottetilbury.com/uk/
Thanks for reading!
Danielle
Have you tried any products from the range? I like the matte lipsticks a lot, but that perfume absolutely reeks - it smells like cheap hairspray! A triumph of branding and clever marketing over substance. (Also, Tillers is a stone cold mental.)
ReplyDeleteIve never tried any products but I'm always browsing the counter when i see one! Ive heard the lipsticks are a hit - i should definitely add it to my list!
ReplyDelete